Business 101: How Rails Became a Plaid Shirt Empire

Business 101: How Rails Became a Plaid Shirt Empire

Splash News

The fashion industry at large is far from struggling, but success stories aren’t exactly a dime a dozen. This is why the story of Jeff Abrams, the founder of wildly popular plaid shirt brand Rails, is of particular note—he built the brand from absolutely nothing seven years ago, and he basically did it by himself.

You would never know it now, with the likes of Jessica Alba, Selena Gomez, Rosie Huntington-Whiteley, Beyoncé, and many, many more style stars wearing his ultra-soft, luxurious plaid shirts. The celebrity world literally can’t get enough of his brand, so we decided to find out for ourselves just how he did it.

“When I started I really, I really had no clue what I was doing,” Abrams candidly told us. “I’d grown up doing some different art things, but I was working at the time I started Rails at a TV animation studio, and I sort of was figuring out what I wanted to do. I knew I wanted to combine something that had the art background, but also where I could do some business.”

The rest is history, so to speak. Click HERE to read the WhoWhatWear article!